Telemedicine: When, Why, and How to Offer It (and What It Covers)

Telemedicine-Blog-Banner

In today’s digital-first world, healthcare has evolved—and telemedicine is no longer just a nice-to-have; it’s a powerful tool that employers can offer to support employee health, reduce costs, and enhance benefit offerings.

Even with its growing popularity, many employers and HR teams still have questions about how it works, what it covers, and how to implement it effectively. This guide breaks down the when, why, and how of telemedicine—so you can decide if it’s the right addition to your employee benefits package.

✅ What Is Telemedicine?

Telemedicine, or telehealth, allows employees to consult with licensed medical professionals remotely using secure technology—like video conferencing, phone calls, or apps.

It’s not a substitute for emergency care, but it’s a highly effective solution for treating non-urgent conditions, managing ongoing health concerns, and delivering quick, convenient access to care from virtually anywhere.

For employers, offering telemedicine is an easy way to support healthier, happier teams—without the high costs associated with traditional care.

Telemedicine-Graphic

🩺 When Should Employees Use Telemedicine?

Common use cases include:

  • Minor illnesses like colds, flu, or sore throats
  • Skin conditions, allergies, or eye infections
  • Routine prescription refills
  • Mental health services (therapy, counseling, or medication management)
  • Chronic condition check-ins (diabetes, asthma, hypertension)
  • Follow-up visits after medical procedures
  • Health concerns that don’t require in-person exams

Not recommended for:

  • Emergencies (e.g., chest pain, severe injuries)
  • Diagnostic imaging or lab work
  • Physical exams or hands-on treatment

Educating your team on appropriate use helps ensure better outcomes and more efficient care.

💡 Why Employers Should Offer Telemedicine

  1. Reduced Absenteeism
    Telemedicine allows employees to get care quickly—without needing to leave work or take time off for travel and waiting rooms.
  2. Cost Savings
    Telehealth visits typically cost less than in-person urgent care or ER visits. Employers may see lower healthcare claims and more efficient benefits utilization.
  3. Improved Access & Equity
    Employees in rural areas, with mobility challenges, or tight schedules gain equal access to quality care—helping close gaps in health equity.
  4. Expanded Mental Health Support
    Virtual therapy and counseling remove common barriers to care and make it easier for employees to seek ongoing mental health support discreetly.
  5. Increased Employee Satisfaction
    Offering modern, flexible benefits like telemedicine shows you’re invested in employee wellbeing—boosting morale, loyalty, and retention.

🛡️ What Does Telemedicine Typically Cover?

Coverage depends on the insurance carrier and plan design, but most employer-sponsored health plans, Medicare, and Medicaid now include some form of telehealth. Typical services covered include:

  • Virtual urgent care
  • Primary care visits
  • Mental health and behavioral health services
  • Nutrition or wellness coaching
  • Chronic disease management

💬 Tip for Employers: Work with your benefits advisor or broker to review what’s already included in your plan—or explore supplemental telehealth services that can enhance your offerings.

📝 How to Offer Telemedicine to Your Team

  1. Review your current benefits
    Check with your insurance provider or broker to confirm telehealth coverage and platform access.
  2. Choose the right partner
    Providers like Teladoc, MDLIVE, and Amwell offer user-friendly platforms with 24/7 access. Some insurers bundle these services at no additional cost.
  3. Educate your employees
    Communicate clearly about what’s available, when to use it, and how to access the service. Consider including a telehealth FAQ in your onboarding materials and open enrollment resources.
  4. Monitor usage and engagement
    Track utilization rates and gather employee feedback to improve awareness and ensure you’re maximizing the value of this benefit.

Final Thoughts

Telemedicine is no longer a fringe benefit—it’s a smart, scalable solution that meets the evolving expectations of today’s workforce. It enhances access, reduces absenteeism, and supports a healthier, more productive team.

If you’re looking to enhance your benefits package in a cost-effective way, telemedicine is a practical and impactful solution to consider. Contact our team to explore how virtual care options may be integrated into your employee benefits suite—we’ll work with you to design a modern, responsive plan that supports both your team’s health and your business goals.

CATEGORIES

Keep up with news from us

Receive Conexus updates and other important insurance education and information:

This field is for validation purposes and should be left unchanged.